react-table render component inside data - reactjs

Question

I'm attempting to add a component inside the data using react-table package (https://www.npmjs.com/package/react-table#example)
Using the example from the package readme, I'm trying to use a fancy component to add an image to a cell:
using ** to jump out in the code...
I have also tried:
imageUrl:{<PlaceholderImage width={60} textColor="#fff" text="Image"/>}
example:
import ReactTable from 'react-table'
import 'react-table/react-table.css'
**import { PlaceholderImage } from 'react-placeholder-image'**
render() {
const data = [{
name: 'Tanner Linsley',
age: 26,
**imageUrl:<PlaceholderImage width={60} textColor="#fff" text="Image"/>,**
friend: {
name: 'Jason Maurer',
age: 23,
}
},{
...
}]
const columns = [{
Header: 'Name',
accessor: 'name' // String-based value accessors!
}, {
Header: 'Age',
accessor: 'age',
Cell: props => <span className='number'>{props.value}</span> // Custom cell components!
}, {
Header: ' ',
accessor: 'imageUrl', // String-based value accessors!
maxWidth: 70,
minWidth:70,
},{
id: 'friendName', // Required because our accessor is not a string
Header: 'Friend Name',
accessor: d => d.friend.name // Custom value accessors!
}, {
Header: props => <span>Friend Age</span>, // Custom header components!
accessor: 'friend.age'
}]
return <ReactTable
data={data}
columns={columns}
/>
}

Answer 1

You're passing a react component to a data field that expects a string. Try customising your cell via Cell props:
const columns = [
{
Header: "Image",
accessor: "imageUrl",
maxWidth: 70,
minWidth: 70,
Cell: props => <PlaceholderImage width={60} textColor="#fff" text="Image" />
}
];

Answer 2

In addition to #Clarity's answer, there's also a possibility to access the cell's value at the Cell's property level:
const columns = [
{
Header: "Image",
accessor: "imageUrl",
maxWidth: 70,
minWidth: 70,
Cell: ({ cell: { value } }) => (
<img
src={value}
width={60}
/>
)
}
];