Automatic product classification and query weighting - solr

I'm facing ranking problems using solr and I'm stucked.
Given a e-commerce site, for the query "ipad" i obtain:
ipad case for ipad 2
ipad case
ipad connection kit
ipad 32gb wifi
This is a problem, since we want to rank first the main products (or products by itself) and tf/idf ranks first the accessories due to descriptions like "ipad case compatible with ipad, ipad2, ipad3, ipad retina, ipad mini, etc".
Furthermore, using the categories we have no way of determining whether is an accessory or a product.
I wonder if using automatic classification would help. Another solution that improves this ranking (like Named Entity Recognition) would be appreciated.

Could you provide tagged data?
If you have >50k items a Naive Bayes with a bigram language model trained on the product name will almost catch all accessories with 99% accuracy. I guess you can train such a naive bayes with Mahout, however product names have a pretty limited bigram amount so this can be trained even on a smartphone easily and fast nowadays.
This is a typical mechanical turk task, shouldn't be that expensive to tag a few items. However if you insist on some semi-supervised algorithm, I found Iterative similarity aggregation pretty useful.
The main idea is that you give a few tokens like "case"/"power adapter" and it iteratively finds new tokens that are indicators of spam because they appear in the same context.
Here is the paper, but I have written a blogpost about this as well which sums up the intention in plain language. This paper also mentions the same "let the user find the right item" paradigm that Sean has proposed, so both can be used in conjunction.
Oh and if you need some advice of machine learning with Lucene&SOLR I can recommend you the talk of my friend Tommaso Teofili at ApacheCon Europe this year. You can find the slides on slideshare. There is also a youtube video of the talk out there, just search for it ;)

TF/IDF is just going to rank based on the words in the query vs words in the title as you have found. That sounds like it is not the right definition of "good result" and that you want to favor products over accessories.
Of course you can simply attach heuristics to patch the problem. For example, consider the title as a set of words, not multiset, so the appearance of "iPad" several times makes no difference. Or just boost the score of items that you know are products. This isn't learning per se, but are simple, directly reflect your business knowledge, and probably have some positive effect.
If you want to learn here, you probably need to use the one best source of knowledge about what the best results are: your users. You know what they click in response to each query. You can learn a term-item model that associates search terms to items clicked. You can view that as many types of problem -- actually a latent-factor recommender model could work well there.
Have a look at Ted's slides on how to use a recommender as a "search engine": http://www.slideshare.net/tdunning/search-as-recommendation

Related

Infinite scrolling for personalized recommendations

I've been recently researching solutions that would allow me to display a personalized ranking of products in an online e-commerce store.
A natural solution for this problem would be to use a managed ML service such as
AWS Personalize.
Based on my understanding it can be implemented in terms of 2 service calls:
Recommendations - return up to ~500 products based on user's profile
Ranking - based on product ids (up to ~500) reorder the list according user's to profile
I was wondering if there exists and implementation / indexing strategy that would allow to display the entire product catalog (let's assume 10k products)?
I can imagine an implementation that would:
Return 50 products per page
Call recommendations to grab first 500 products
Alternatively, pick top 500 products platform-wise and rerank them according to the user.
For the remaining results, i.e. pages 11 to N a database query would be executed, excluding those 500 products by id. The recommended ordering wouldn't be as relevant anymore as te top recommendations have been listed and the user is less likely to encounter relevant results at the 11th page. As a downside such a query would need a relatively large array to be included as a part of the query.
Is there a better solution for this? I've seen many eccomerce platforms offering a "Recommended" order option for their product listing that allows infinite scrolling. Would that mean that such a store is typically using predefined ranks, that is an arbitrary rank assigned to each product by the content manager that is exactly the same for any user on the platform?
I don't think I've ever seen an ecommerce site that shows me 10K products without any differentiation. Most ecommerce sites use a process called "merchandising" to decide which product to show, to which customer, in which position/treatment, at which time, and in which context.
Personalized recommendations may be part of that process, but they are generally only a part. For instance, if you're browsing "Books about architecture", the fact the recommendation engine thinks you're really interested in CDs by Duran Duran is not super useful. And even within "books about architecture", there may be other attributes that are more likely to drive your buying behaviour.
Most ecommerce sites use a range of attributes to decide product ranking in a product listing page, for example "relevance", "price", "is the product on special offer?", "is the product in stock?", "do we make a big margin on this product?", "is this a best seller?", "is the supplier reliable?". Personalized recommendations are sprinkled into these factors, but the weightings are very much specific to the vendor.
Most recommendation engines will provide a "relevance score" or similar indicator. In my experience, this has a long tail distribution - a handful of products will score highly, and the rest will score very low relevancy scores. The ecommerce business I have worked with have a cut off point - a score of less than x means we'll ignore the recommendation, in favour of other criteria.
Again, in my experience, personalized recommendations are useful for squeezing the last few percentage points of conversion, but nowhere near as valuable as robust search, intuitive categorization, and rich meta data.
I'd suggest that if your customer has scrolled through 500 recommended products, it's unlikely the next 9500 need to be in "recommended" order - your recommendation mechanism is probably statistically not significant.

short text syntactic classification

I am newbie at machine learning and data mining. Here's the problem: I have one input variable currently which is a small text comprises of non-standard nouns and want to classify in target category. I have about 40% of total training data from entire dataset. Rest 60% we would like to classify as accurately as possible. Followings are some input variables across multiple observations those are assigned 'LEAD_GENERATION_REPRESENTATIVE' title.
"Business Development Representative MFG"
"Business Development Director Retail-KK"
"Branch Staff"
"Account Development Rep"
"New Business Rep"
"Hong Kong Cloud"
"Lead Gen, New Business Development"
"Strategic Alliances EMEA"
"ENG-BDE"
I think above give idea what I mean by non-standard nouns. I can see here few tokens that are meaningful like 'development','lead','rep' Others seems random without any semantic but they may be appearing multiple times in data. Another thing is some tokens like 'rep','account' can appear for multiple category. I think that will make weighting/similarity a challenging task.
My first question is "is it worth automating this kind of classification?"
Second : "is it a good problem to learn machine learning classification?". There are only 30k such entries and handful of target categories. I can find someone to manually do that which will also be more accurate.
here's my take on this problem so far:
Full-text engine: like solr to build index and query rules that draws matches based on tokens - word, phrase, synonyms, acronyms, descriptions. I can get someone to define detail taxonomy for each category. Use boosting, use pluggable scoring lib
Machine learning:
Naive Bayes classification
Decision tree
SVM
I have tried out Solr for this with revers lookup though since I don't have taxonomy available at moment. It seems like I can get about 80% true positives (I'll have to dig more into confusion matrix to reduce false positives). My query is bunch of booleans terms and phrases with proximity and boosts; negations to reduce errors. I'm afraid this approach may lead to overfit and wont scale.
I am aware that people usually tries multiple modeling techniques to achieve which one works best or derives combination of techniques. I want to understand this problem with feasibility and complexity point of view. If its too broad question please just comment on feasibility of solution.

What's a Good Machine Translation Metric or Gold Set

I'm starting up looking into doing some machine translation of search queries, and have been trying to think of different ways to rate my translation system between iterations and against other systems. The first thing that comes to mind is getting translations of a set of search terms from mturk from a bunch of people and saying each is valid, or something along those lines, but that would be expensive, and possibly prone to people putting in bad translations.
Now that I'm trying to think of something cheaper or better, I figured I'd ask StackOverflow for ideas, in case there's already some standard available, or someone has tried to find one of these before. Does anyone know, for example, how Google Translate rates various iterations of their system?
There is some information here that might be useful as it provides a basic explanation of the BLEU scoring technique that is often used to measure the quality of an MT system by developers.
The first link provides a basic overview of BLEU and the second points out some problems with BLEU in terms of it's limitations.
http://kv-emptypages.blogspot.com/2010/03/need-for-automated-quality-measurement.html
and
http://kv-emptypages.blogspot.com/2010/03/problems-with-bleu-and-new-translation.html
There is also some very specific pragmatic advice on how to develop a useful Test Set at this link: AsiaOnline.Net site in the November newsletter. I am unable to put this link in as there is a limit of two.
I'd suggest refining your question. There are a great many metrics for machine translation, and it depends on what you're trying to do. In your case, I believe the problem is simply stated as: "Given a set of queries in language L1, how can I measure the quality of the translations into L2, in a web search context?"
This is basically cross-language information retrieval.
What's important to realize here is that you don't actually care about providing the user with the translation of the query: you want to get them the results that they would have gotten from a good translation of the query.
To that end, you can simply measure the discrepancy of the results lists between a gold translation and the result of your system. There are many metrics for rank correlation, set overlap, etc., that you can use. The point is that you need not judge each and every translation, but just evaluate whether the automatic translation gives you the same results as a human translation.
As for people proposing bad translations, you can assess whether the putative gold standard candidates have similar results lists (i.e. given 3 manual translations do they agree in results? If not, use the 2 that most overlap). If so, then these are effectively synonyms from the IR perspective.
In our MT Evaluation we use hLEPOR score (see the slides for details)

Feature selection and unsupervised learning for multilingual data + machine learning algorithm selection

Questions
I want to classify/categorize/cluster/group together a set of several thousand websites. There's data that we can train on, so we can do supervised learning, but it's not data that we've gathered and we're not adamant about using it -- so we're also considering unsupervised learning.
What features can I use in a machine learning algorithm to deal with multilingual data? Note that some of these languages might not have been dealt with in the Natural Language Processing field.
If I were to use an unsupervised learning algorithm, should I just partition the data by language and deal with each language differently? Different languages might have different relevant categories (or not, depending on your psycholinguistic theoretical tendencies), which might affect the decision to partition.
I was thinking of using decision trees, or maybe Support Vector Machines (SVMs) to allow for more features (from my understanding of them). This post suggests random forests instead of SVMs. Any thoughts?
Pragmatical approaches are welcome! (Theoretical ones, too, but those might be saved for later fun.)
Some context
We are trying to classify a corpus of many thousands of websites in 3 to 5 languages (maybe up to 10, but we're not sure).
We have training data in the form of hundreds of websites already classified. However, we may choose to use that data set or not -- if other categories make more sense, we're open to not using the training data that we have, since it is not something we gathered in the first place. We are on the final stages of scraping data/text from websites.
Now we must decide on the issues above. I have done some work with the Brown Corpus and the Brill tagger, but this will not work because of the multiple-languages issue.
We intend to use the Orange machine learning package.
According to the context you have provided, this is a supervised learning problem.
Therefore, you are doing classification, not clustering. If I misunderstood, please update your question to say so.
I would start with the simplest features, namely tokenize the unicode text of the pages, and use a dictionary to translate every new token to a number, and simply consider the existence of a token as a feature.
Next, I would use the simplest algorithm I can - I tend to go with Naive Bayes, but if you have an easy way to run SVM this is also nice.
Compare your results with some baseline - say assigning the most frequent class to all the pages.
Is the simplest approach good enough? If not, start iterating over algorithms and features.
If you go the supervised route, then the fact that the web pages are in multiple languages shouldn't make a difference. If you go with, say lexical features (bag-o'-words style) then each language will end up yielding disjoint sets of features, but that's okay. All of the standard algorithms will likely give comparable results, so just pick one and go with it. I agree with Yuval that Naive Bayes is a good place to start, and only if that doesn't meet your needs that try something like SVMs or random forests.
If you go the unsupervised route, though, the fact that the texts aren't all in the same language might be a big problem. Any reasonable clustering algorithm will first group the texts by language, and then within each language cluster by something like topic (if you're using content words as features). Whether that's a bug or a feature will depend entirely on why you want to classify these texts. If the point is to group documents by topic, irrespective of language, then it's no good. But if you're okay with having different categories for each language, then yeah, you've just got as many separate classification problems as you have languages.
If you do want a unified set of classes, then you'll need some way to link similar documents across languages. Are there any documents in more that one language? If so, you could use them as a kind of statistical Rosetta Stone, to link words in different languages. Then, using something like Latent Semantic Analysis, you could extend that to second-order relations: words in different languages that don't ever occur in the same document, but which tend to co-occur with words which do. Or maybe you could use something like anchor text or properties of the URLs to assign a rough classification to documents in a language-independent manner and use that as a way to get started.
But, honestly, it seems strange to go into a classification problem without a clear idea of what the classes are (or at least what would count as a good classification). Coming up with the classes is the hard part, and it's the part that'll determine whether the project is a success or failure. The actual algorithmic part is fairly rote.
Main answer is: try different approaches. Without actual testing it's very hard to predict what method will give best results. So, I'll just suggest some methods that I would try first and describe their pros and cons.
First of all, I would recommend supervised learning. Even if the data classification is not very accurate, it may still give better results than unsupervised clustering. One of the reasons for it is a number of random factors that are used during clustering. For example, k-means algorithm relies on randomly selected points when starting the process, which can lead to a very different results for different program runnings (though x-means modifications seems to normalize this behavior). Clustering will give good results only if underlying elements produce well separated areas in the feature space.
One of approaches to treating multilingual data is to use multilingual resources as support points. For example, you can index some Wikipedia's articles and create "bridges" between same topics in different languages. Alternatively, you can create multilingual association dictionary like this paper describes.
As for methods, the first thing that comes to mind is instance-based semantic methods like LSI. It uses vector space model to calculate distance between words and/or documents. In contrast to other methods it can efficiently treat synonymy and polysemy. Disadvantage of this method is a computational inefficiency and leak of implementations. One of the phases of LSI makes use of a very big cooccurrence matrix, which for large corpus of documents will require distributed computing and other special treatment. There's modification of LSA called Random Indexing which do not construct full coocurrence matrix, but you'll hardly find appropriate implementation for it. Some time ago I created library in Clojure for this method, but it is pre-alpha now, so I can't recommend using it. Nevertheless, if you decide to give it a try, you can find project 'Clinch' of a user 'faithlessfriend' on github (I'll not post direct link to avoid unnecessary advertisement).
Beyond special semantic methods the rule "simplicity first" must be used. From this point, Naive Bayes is a right point to start from. The only note here is that multinomial version of Naive Bayes is preferable: my experience tells that count of words really does matter.
SVM is a technique for classifying linearly separable data, and text data is almost always not linearly separable (at least several common words appear in any pair of documents). It doesn't mean, that SVM cannot be used for text classification - you still should try it, but results may be much lower than for other machine learning tasks.
I haven't enough experience with decision trees, but using it for efficient text classification seems strange to me. I have seen some examples where they gave excellent results, but when I tried to use C4.5 algorithm for this task, the results were terrible. I believe you should get some software where decision trees are implemented and test them by yourself. It is always better to know then to suggest.
There's much more to say on every topic, so feel free to ask more questions on specific topic.

Generating 'neighbours' for users based on rating

I'm looking for techniques to generate 'neighbours' (people with similar taste) for users on a site I am working on; something similar to the way last.fm works.
Currently, I have a compatibilty function for users which could come into play. It ranks users on having 1) rated similar items 2) rated the item similarly. The function weighs point 2 heigher and this would be the most important if I had to use only one of these factors when generating 'neighbours'.
One idea I had would be to just calculate the compatibilty of every combination of users and selecting the highest rated users to be the neighbours for the user. The downside of this is that as the number of users go up then this process couls take a very long time. For just a 1000 users, it needs 1000C2 (0.5 * 1000 * 999 = = 499 500) calls to the compatibility function which could be very heavy on the server also.
So I am looking for any advice, links to articles etc on how best to achieve a system like this.
In the book Programming Collective Intelligence
http://oreilly.com/catalog/9780596529321
Chapter 2 "Making Recommendations" does a really good job of outlining methods of recommending items to people based on similarities between users. You could use the similarity algorithms to find the 'neighbours' you are looking for. The chapter is available on google book search here:
http://books.google.com/books?id=fEsZ3Ey-Hq4C&printsec=frontcover
Be sure to look at Collaborative Filtering. Many recommendation systems use collaborative filtering to suggest items to users. They do it by finding 'neighbors' and then suggesting items your neighbors rated highly but you haven't rated. You could go as far as finding neighbors, and who knows, maybe you'll want recommendations in the future.
GroupLens is a research lab at the University of Minnesota that studies collaborative filtering techniques. They have a ton of published research as well as a few sample datasets.
The Netflix Prize is a competition to determine who can most effectively solve this sort of problem. Follow the links off their LeaderBoard. A few of the competitors share their solutions.
As far as a computationally inexpensive solution, you could try this:
Create categories for your items. If we're talking about music, they might be classical, rock, jazz, hip-hop... or go further: Grindcore, Math Rock, Riot Grrrl...
Now, every time a user rates an item, roll up their ratings at the category level. So you know 'User A' likes Honky Tonk and Acid House because they give those items high ratings frequently. Frequency and strength is probably important for your category aggregate score.
When it's time to find neighbors, instead of cruising through all ratings, just look for similar scores in the categories.
This method wouldn't be as accurate but it's fast.
Cheers.
What you need is a clustering algorithm, which would automatically group similar users together. The first difficulty that you are facing is that most clustering algorithms expect the items they cluster to be represented as points in a Euclidean space. In your case, you don't have the coordinates of the points. Instead, you can compute the value of the "similarity" function between pairs of them.
One good possibility here is to use spectral clustering, which needs precisely what you have: a similarity matrix. The downside is that you still need to compute your compatibility function for every pair of points, i. e. the algorithm is O(n^2).
If you absolutely need an algorithm faster than O(n^2), then you can try an approach called dissimilarity spaces. The idea is very simple. You invert your compatibility function (e. g. by taking its reciprocal) to turn it into a measure of dissimilarity or distance. Then you compare every item (user, in your case) to a set of prototype items, and treat the resulting distances as coordinates in a space. For instance, if you have 100 prototypes, then each user would be represented by a vector of 100 elements, i. e. by a point in 100-dimensional space. Then you can use any standard clustering algorithm, such as K-means.
The question now is how do you choose the prototypes, and how many do you need. Various heuristics have been tried, however, here is a dissertation which argues that choosing prototypes randomly may be sufficient. It shows experiments in which using 100 or 200 randomly selected prototypes produced good results. In your case if you have 1000 users, and you choose 200 of them to be prototypes, then you would need to evaluate your compatibility function 200,000 times, which is an improvement of a factor of 2.5 over comparing every pair. The real advantage, though, is that for 1,000,000 users 200 prototypes would still be sufficient, and you would need to make 200,000,000 comparisons, rather than 500,000,000,000 an improvement of a factor of 2500. What you get is O(n) algorithm, which is better than O(n^2), despite a potentially large constant factor.
The problem seems like to be 'classification problems'. Yes there are so many solutions and approaches.
To start exploration check this:
http://en.wikipedia.org/wiki/Statistical_classification
Have you heard of kohonen networks?
Its a self organing learning algorithm that clusters similar variables into similar slots. Although most sites like the one I link you to displays the net as bidimensional there is little involved in extending the algorithm into a multiple dimension hypercube.
With such a data structure finding and storing neighbours with similar tastes is trivial as similar users should be stores into similar locations (almost like a reverse hash code).
This reduces your problem into one of finding the variables that will define similarity and establishing distances between possible enumerate values ,like for example classical and acoustic are close toghether while death metal and reggae are quite distant (at least in my oppinion)
By the way in order to find good dividing variables the best algorithm is a decision tree. The nodes closer to the root will be the most important variables to establish 'closeness'.
It looks like you need to read about clustering algorithms. The general idea is that instead of comparing every point with every other point each time you divide them in clusters of similar points. Then the neighborhood may be all the points in the same cluster. The number/size of the clusters is usually a parameter of the clustering algorithm.
Yo can find a video about clustering in Google's series about cluster computing and mapreduce.
Concerns over performance can be greatly mitigated if you consider this as a build/batch problem rather than a realtime query.
The graph can be statically computed then latently updated e.g. hourly, daily etc. to then generate edges and storage optimized for runtime query e.g. top 10 similar users for each user.
+1 for Programming Collective Intelligence too - it is very informative - wish it wasn't (or I was!) as Python-oriented, but still good.

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