'e-Commerce' scalable database model - database

I would like to understand database scalability so I've just heard a talk about Habits of Highly Scalable Web Applications
http://techportal.inviqa.com/2010/03/02/habits-of-highly-scalable-web-applications/
On it, the presenter mainly talk about relational database scalability.
I also have read something about MapReduce and Column oriented tables, big tables, hypertable etc... trying to understand which are the most up to date methods to scale web application data. But the second group, to me, is being hard to understand where it fits.
It serves as transactional, reliable data store? or not, its just for large access and processing and to handle fine graned operations we will ever need to rely on RDBMSs?
Could someone give a comprehensive landscape for those new technologies and how to use it?

Basically it's about using the right tool for the job. Relational databases have been around for decades, which means they are very good at solving the problems that haven't changed in that time - things like keeping track of sales for example. Although they have become the default data store for just about everything, they are not so good at handling the problems that didn't exist twenty years ago - particularly scalability and data without a clearly defined, unchanging schema.
NOSQL is a class of tools designed to solve the problems that are not perfectly suited to relational databases. Scalability is the best known, though unlikely to be a relevant to most developers. I think the other key use case that we don't see so much of yet is for small projects that don't need to worry about the data storage characteristics at all, and can just use the default - being able to skip database design, ORM and database maintenance is quite attractive.
For Ecommerce specifically you're probably better off using sql at least in part - You might use NOSQL for product details or a recommendation engine, but you want your sales data in an easily queried sql table.

Related

NoSQL movement - justification for SQL RDBMS

In past year I've made numerous projects with NoSQL json based databases - the rich kinds (not the key/value stores) - such as CouchDB, MongoDB, RavenDB. I talk to fellow programmers often about my adoption, I notice though I'm always quick to add "of course SQL RDBMS system still have a place, its always whats best for particular project/task" - as a little disclaimer so not be seen as kool aid drinker, however its pretty shallow statement. Outside of legacy projects that already have an investment in RDBMS, or corporate mandates insisting on Oracle, I struggling to think of any future green field project I'd opt for a SQL database. Its CouchDB all the way for me as far as I can see with rich map/reduce, changes feed, replication support, RESTFUL api (sorry thats starting to sound like a plug)
I'd like to hear those that do "get" (beyond screencasts) NoSQL Json M/R databases such as CouchDb, what type of projects do you think you'll use MS-SQL, Oracle, Postgresql etc.. in the future ?
Thanks
One of the biggest strengths of SQL is that there is a standard way of modelling just about anything - for any given project it may not provide an optimal solution, but it does provide a reasonable one. This means that in a corporate environment you can decide that everything will be stored in Oracle to get the maintenance benefits of having a single system without the risk that it will be completely inappropriate for future projects.
This ability to handle different requirements without needing a lot of planning is also relevant at the start of projects where the design doesn't get signed off until six months into development - again, something that applies mostly in corporate development.
Using NoSQL properly generally requires better developers than you need for SQL development. One of the many SQL code samples available can be edited into a working system by someone who barely knows what they are doing. NoSQL does things like eliminating integrity checks for performance - a good developer produces well tested code that doesn't insert invalid records or understands why a few invalid records don't matter for a particular app. A bad developer thinks anything without error messages is good code. The average developer at a successful web startup can probably handle it. The average developer maintaining internal corporate apps probably can't.
On my own projects where I have complete control of the platform choice and know both the requirements and who will do the development, NoSQL is as good a complete solution as you suggest. Nothing really matters except the technical advantages - easier to code, easier to maintain, better performance, horizontal scaling.
In the corporate environment it's the other realities that dominate - incompetent developers, unknown/changing requirements, long application life cycles, the need to minimize the number of systems - NoSQL wasn't designed for that problem set.
Off-hand, I'd simply say that if the data is inherently relational, an RDBMS is the optimal choice. For instance, an order management system is a good fit for an RDBMS. If the data is not inherently relational (like Google's search index, for example), than NoSQL is a better choice. They both have their place.
My latest application is massively hierarchical/relational with objects containing sub-objects containing sub-objects, all related by natural keys. It's a perfect fit for an RDBMS, and would have been much trickier in a NoSQL DB.

why everyone wants NOSQL other than large-scale Oracle Clusters?

oracle has a good reputation for handling large-scale applications and it's also flexible to extend to cluster environment. Why everyone wants NOSQL?
because nosql db is much cheaper?
why not swith object-oriented db?
Firstly, not everyone does want NoSQL. Packaged software (eg ERP) is all pretty much mainstream RDBMS stuff. Don't confuse the amount of development effort with the usage.
What has happened is that NoSQL has opened up a whole range of applications that simply didn't suit relational technologies, and so there's been a rush of applications that CAN be developed. Most of the stuff that could be developed on RDBMS platforms already has been and is in more of a maintenance/upgrade phase. Probably with less upgrading than usual because of the whole global financial climate.
So in ten/fifteen years, as those NoSQL apps move into the same level of maturity, the frenzy will have died down and there's be less excitement.
Oracle also have NoSQL solution: http://www.oracle.com/technetwork/database/nosqldb/overview/index.html
A SQL solution isn't necessarily what you want regardless of scale.
There are situations where you can't easily predict the schema of your model, or worst still your data is schemaless. In those situations you want a data model which doesn't limit you but rather allows you the flexibilty you need to evolve your data while still maintaining core abilities such as fast indexes.
Another reason is that SQL doesn't represent the natural way in which you want to look at your data, predominantly graph DBs such as Neo4J or GraphDB allow developers or users to approach a linked graph model in a more intuitive way.
Of course there is a way to address all these issues in Oracle RDBMS, but it feels more like hacking the DB to fit your needs as opposed to using a DB that fits you. This sounds like a perk but it actually goes a long way into the ease of development and analysis of your application.
Now if we are talking about scale, Oracle can probably beat column based DBs such as HBase or Hypertable, but it is important to note that Oracle RDBMS isn't just more expensive it's way way more expensive. In today's world even small time startups have Terabytes of data they need to analyze daily. Even small companies can use clusters of 100 machines in the cloud to store their data, in such a company Oracle isn't a viable option the annual licensing cost and the hiring of DBAs will prevent startups from using it.
Finally the last reason why you would start off with NoSQL is speed, bringing up a MongoDB and starting development can be done in 5 minutes and sometimes you wanna handle problems as they come up and avoid premature optimization
If you are willing to let go consistency, there are no theorical limits to how mouch you can scale out some NoSQL solutions.
Some RDBMS can scale a lot, and Oracle is among the best of them, but no RDBMS let you cut in consistency, and therefor even the best has a pretty clear theorical limit to how much it can scale, not to mention the real world limits.
Some big names on the net just can't rely only on RDBMS anymore, and many others follows just to be like the big ones. Finally, some solutions are realy best fitted on a scheam-less structure, but those don't account for the most part of NoSQL users I would guess. The main point is to scale the web 2.0.
This is a very general question you are asking. Are you comparing the relational database to NOSQL database, or are you comparing commercial or open source database? We need to figure out as it seems we are comparing apples to oranges, and you will not get a straight answer.
Here are the breakdown from my perspective.
DB type: If you are comparing relational db vs NOSQL db, you should refer to this link
instead.
Cost: If you are comparing from a cost perspective, each has its own cost. Oracle will charge for the license, while the NOSQL db (using MongoDB as an example) are open source, and you don't have to pay the license. But you will need someone to have a good understanding of NOSQL to administer and maintain the site, which is a lot harder to find.
Application: What kind of application are you writing? You need to understand the database requirement for your application. If you need to store a lot of unstructured data as a key value entry, you are better off using NOSQL. On the other side of coin, you would prefer SQL db if you will join a lot of tables and execute complex SQL.
You mentioned Object Oriented DB, and that is another type of database from NoSQL or relational DB. At the end, it depends on your need. To expand the choice of horizon, some might heard of hierarchical database, which mainly live in mainframe environment. :-)

What is NoSQL, how does it work, and what benefits does it provide? [closed]

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I've been hearing things about NoSQL and that it may eventually become the replacement for SQL DB storage methods due to the fact that DB interaction is often a bottle neck for speed on the web.
So I just have a few questions:
What exactly is it?
How does it work?
Why would it be better than using a SQL Database? And how much better is it?
Is the technology too new to start implementing yet or is it worth taking a look into?
There is no such thing as NoSQL!
NoSQL is a buzzword.
For decades, when people were talking about databases, they meant relational databases. And when people were talking about relational databases, they meant those you control with Edgar F. Codd's Structured Query Language. Storing data in some other way? Madness! Anything else is just flatfiles.
But in the past few years, people started to question this dogma. People wondered if tables with rows and columns are really the only way to represent data. People started thinking and coding, and came up with many new concepts how data could be organized. And they started to create new database systems designed for these new ways of working with data.
The philosophies of all these databases were different. But one thing all these databases had in common, was that the Structured Query Language was no longer a good fit for using them. So each database replaced SQL with their own query languages. And so the term NoSQL was born, as a label for all database technologies which defy the classic relational database model.
So what do NoSQL databases have in common?
Actually, not much.
You often hear phrases like:
NoSQL is scalable!
NoSQL is for BigData!
NoSQL violates ACID!
NoSQL is a glorified key/value store!
Is that true? Well, some of these statements might be true for some databases commonly called NoSQL, but every single one is also false for at least one other. Actually, the only thing NoSQL databases have in common, is that they are databases which do not use SQL. That's it. The only thing that defines them is what sets them apart from each other.
So what sets NoSQL databases apart?
So we made clear that all those databases commonly referred to as NoSQL are too different to evaluate them together. Each of them needs to be evaluated separately to decide if they are a good fit to solve a specific problem. But where do we begin? Thankfully, NoSQL databases can be grouped into certain categories, which are suitable for different use-cases:
Document-oriented
Examples: MongoDB, CouchDB
Strengths: Heterogenous data, working object-oriented, agile development
Their advantage is that they do not require a consistent data structure. They are useful when your requirements and thus your database layout changes constantly, or when you are dealing with datasets which belong together but still look very differently. When you have a lot of tables with two columns called "key" and "value", then these might be worth looking into.
Graph databases
Examples: Neo4j, GiraffeDB.
Strengths: Data Mining
While most NoSQL databases abandon the concept of managing data relations, these databases embrace it even more than those so-called relational databases.
Their focus is at defining data by its relation to other data. When you have a lot of tables with primary keys which are the primary keys of two other tables (and maybe some data describing the relation between them), then these might be something for you.
Key-Value Stores
Examples: Redis, Cassandra, MemcacheDB
Strengths: Fast lookup of values by known keys
They are very simplistic, but that makes them fast and easy to use. When you have no need for stored procedures, constraints, triggers and all those advanced database features and you just want fast storage and retrieval of your data, then those are for you.
Unfortunately they assume that you know exactly what you are looking for. You need the profile of User157641? No problem, will only take microseconds. But what when you want the names of all users who are aged between 16 and 24, have "waffles" as their favorite food and logged in in the last 24 hours? Tough luck. When you don't have a definite and unique key for a specific result, you can't get it out of your K-V store that easily.
Is SQL obsolete?
Some NoSQL proponents claim that their favorite NoSQL database is the new way of doing things, and SQL is a thing of the past.
Are they right?
No, of course they aren't. While there are problems SQL isn't suitable for, it still got its strengths. Lots of data models are simply best represented as a collection of tables which reference each other. Especially because most database programmers were trained for decades to think of data in a relational way, and trying to press this mindset onto a new technology which wasn't made for it rarely ends well.
NoSQL databases aren't a replacement for SQL - they are an alternative.
Most software ecosystems around the different NoSQL databases aren't as mature yet. While there are advances, you still haven't got supplemental tools which are as mature and powerful as those available for popular SQL databases.
Also, there is much more know-how for SQL around. Generations of computer scientists have spent decades of their careers into research focusing on relational databases, and it shows: The literature written about SQL databases and relational data modelling, both practical and theoretical, could fill multiple libraries full of books. How to build a relational database for your data is a topic so well-researched it's hard to find a corner case where there isn't a generally accepted by-the-book best practice.
Most NoSQL databases, on the other hand, are still in their infancy. We are still figuring out the best way to use them.
What exactly is it?
On one hand, a specific system, but it has also become a generic word for a variety of new data storage backends that do not follow the relational DB model.
How does it work?
Each of the systems labelled with the generic name works differently, but the basic idea is to offer better scalability and performance by using DB models that don't support all the functionality of a generic RDBMS, but still enough functionality to be useful. In a way it's like MySQL, which at one time lacked support for transactions but, exactly because of that, managed to outperform other DB systems. If you could write your app in a way that didn't require transactions, it was great.
Why would it be better than using a SQL Database? And how much better is it?
It would be better when your site needs to scale so massively that the best RDBMS running on the best hardware you can afford and optimized as much as possible simply can't keep up with the load. How much better it is depends on the specific use case (lots of update activity combined with lots of joins is very hard on "traditional" RDBMSs) - could well be a factor of 1000 in extreme cases.
Is the technology too new to start implementing yet or is it worth taking a look into?
Depends mainly on what you're trying to achieve. It's certainly mature enough to use. But few applications really need to scale that massively. For most, a traditional RDBMS is sufficient. However, with internet usage becoming more ubiquitous all the time, it's quite likely that applications that do will become more common (though probably not dominant).
Since someone said that my previous post was off-topic, I'll try to compensate :-) NoSQL is not, and never was, intended to be a replacement for more mainstream SQL databases, but a couple of words are in order to get things in the right perspective.
At the very heart of the NoSQL philosophy lies the consideration that, possibly for commercial and portability reasons, SQL engines tend to disregard the tremendous power of the UNIX operating system and its derivatives.
With a filesystem-based database, you can take immediate advantage of the ever-increasing capabilities and power of the underlying operating system, which have been steadily increasing for many years now in accordance with Moore's law. With this approach, many operating-system commands become automatically also "database operators" (think of "ls" "sort", "find" and the other countless UNIX shell utilities).
With this in mind, and a bit of creativity, you can indeed devise a filesystem-based database that is able to overcome the limitations of many common SQL engines, at least for specific usage patterns, which is the whole point behind NoSQL's philosophy, the way I see it.
I run hundreds of web sites and they all use NoSQL to a greater or lesser extent. In fact, they do not host huge amounts of data, but even if some of them did I could probably think of a creative use of NoSQL and the filesystem to overcome any bottlenecks. Something that would likely be more difficult with traditional SQL "jails". I urge you to google for "unix", "manis" and "shaffer" to understand what I mean.
If I recall correctly, it refers to types of databases that don't necessarily follow the relational form. Document databases come to mind, databases without a specific structure, and which don't use SQL as a specific query language.
It's generally better suited to web applications that rely on performance of the database, and don't need more advanced features of Relation Database Engines. For example, a Key->Value store providing a simple query by id interface might be 10-100x faster than the corresponding SQL server implementation, with a lower developer maintenance cost.
One example is this paper for an OLTP Tuple Store, which sacrificed transactions for single threaded processing (no concurrency problem because no concurrency allowed), and kept all data in memory; achieving 10-100x better performance as compared to a similar RDBMS driven system. Basically, it's moving away from the 'One Size Fits All' view of SQL and database systems.
In practice, NoSQL is a database system which supports fast access to large binary objects (docs, jpgs etc) using a key based access strategy. This is a departure from the traditional SQL access which is only good enough for alphanumeric values. Not only the internal storage and access strategy but also the syntax and limitations on the display format restricts the traditional SQL. BLOB implementations of traditional relational databases too suffer from these restrictions.
Behind the scene it is an indirect admission of the failure of the SQL model to support any form of OLTP or support for new dataformats. "Support" means not just store but full access capabilities - programmatic and querywise using the standard model.
Relational enthusiasts were quick to modify the defnition of NoSQL from Not-SQL to Not-Only-SQL to keep SQL still in the picture! This is not good especially when we see that most Java programs today resort to ORM mapping of the underlying relational model. A new concept must have a clearcut definition. Else it will end up like SOA.
The basis of the NoSQL systems lies in the random key - value pair. But this is not new. Traditional database systems like IMS and IDMS did support hashed ramdom keys (without making use of any index) and they still do. In fact IDMS already has a keyword NONSQL where they support SQL access to their older network database which they termed as NONSQL.
It's like Jacuzzi: both a brand and a generic name. It's not just a specific technology, but rather a specific type of technology, in this case referring to large-scale (often sparse) "databases" like Google's BigTable or CouchDB.
NoSQL the actual program appears to be a relational database implemented in awk using flat files on the backend. Though they profess, "NoSQL essentially has no arbitrary limits, and can work where other products can't. For example there is no limit on data field size, the number of columns, or file size" , I don't think it is the large scale database of the future.
As Joel says, massively scalable databases like BigTable or HBase, are much more interesting. GQL is the query language associated with BigTable and App Engine. It's largely SQL tweaked to avoid features Google considers bottle-necks (like joins). However, I haven't heard this referred to as "NoSQL" before.
NoSQL is a database system which doesn't use string based SQL queries to fetch data.
Instead you build queries using an API they will provide, for example Amazon DynamoDB is a good example of a NoSQL database.
NoSQL databases are better for large applications where scalability is important.
Does NoSQL mean non-relational database?
Yes, NoSQL is different from RDBMS and OLAP. It uses looser consistency models than traditional relational databases.
Consistency models are used in distributed systems like distributed shared memory systems or distributed data store.
How it works internally?
NoSQL database systems are often highly optimized for retrieval and appending operations and often offer little functionality beyond record storage (e.g. key-value stores). The reduced run-time flexibility compared to full SQL systems is compensated by marked gains in scalability and performance for certain data models.
It can work on Structured and Unstructured Data. It uses Collections instead of Tables
How do you query such "database"?
Watch SQL vs NoSQL: Battle of the Backends; it explains it all.

With Cloud Computing increasingly getting popular, will Relational DBs suffer death?

While computer programming evangelists predicting the future of Cloud Computing to be very bright, is there a chance for relational databases to be on their way out?
What are the DBs that are more suitable for Cloud Computing?
Here's a good article that may answer some of your questions. It features a good comparison between RDBMS systems and the ones usually used for cloud storage infrastructure:
http://www.readwriteweb.com/enterprise/2009/02/is-the-relational-database-doomed.php
The relational database model has a firm mathematical basis in relational algebra. This makes it easy to reason about, to extend, and to use properly (in theory). Even if database access patterns change significantly as a result of these new APIs and uses, it's likely that a relational database will form the underlying implementation for this reason.
No, RDBMSs will always have a place because of their functionality. Not just on their own, but also as backbones to other systems (like OODBMSs).
Relational databases are still relevant, both for localized storage (such as application-specific storage) and for server storage.
The cloud computing platforms that I've seen each have a relational database offering. So, I don't see cloud computing really changing the picture in reference to database types being used.
However, something will eventually replace the databases that we're all used to. The question is whether that will be a higher-level version of RDBs or something different. Another aspect of that question is how long will it take for the current crop of RDBs to fade out? (I don't have an answer for either.)
Clouds go poof still these days, so I don't think so anytime soon.
I don't think that cloud computing will kill RDBMSs. Something else might though.
First, what type of storage engine a given application uses does not (or should not) depend on where it is running (the cloud or a specific server), but rather on how it needs to store the data.
Second, as far as I can tell the only reason people think RDBMSs are on their way out is because they don't scale as well as non-relational DBMSs (such as document-oriented DBMSs like CouchDB) which can more easily be distributed into the cloud. However, there is no reason that RDBMSs cannot become more cloud-friendly in the future. As an early example, look at Drizzle:
The Drizzle project is building a database optimized for Cloud and Net applications. It is being designed for massive concurrency on modern multi-cpu/core architecture.
So no, I don't think that cloud computing will kill RDBMSs. They will just be forced to adapt. What might kill them, however, is if an existing alternative, or a new one, becomes as robust and easy to use as RDBMSs. What I mean is a solution that has both completely solid software (betas not allowed) and is easy for programmers to switch to. They give out degrees to people who understand RDBMSs. Because of all the assisting software (such as ORMs like ActiveRecord, SQLAlchemy, and whatever the .NET folk use I'm assuming), using RDBMSs has become easy even for people who don't know what the first normal form is. So I think that until there is a way for people to use (for instance) a DODBMS just as easily, RDBMSs will continue to dominate. I'm also not saying that is necessarily bad. Again, which DBMS you use should depend on your data, not what people say is cool and better.
A quote from the article :
"The inherent constraints of a relational database ensure that data at the lowest level have integrity. Data that violate integrity constraints cannot physically be entered into the database. These constraints don't exist in a key/value database, so the responsibility for ensuring data integrity falls entirely to the application. But application code often carries bugs. Bugs in a properly designed relational database usually don't lead to data integrity issues; bugs in a key/value database, however, quite easily lead to data integrity issues."
What this means to me is that RDBMS's are doomed, and hotshot new technologies are facing a great and brilliant future, to the same extent that users aren't anywhere near interested in the correctness of their data.
IMHO.
There's nothing wrong with relational databases for applications that need to query more structured data (e.g., "How many people bought product XYZ, on this date, paid more than $100, but less than $150?"). There are potentially significant architectural issues that will need to be addressed as these systems scale and grow. Once your DB outgrows the one machine you started on and/or traffic/requests begin to overload available resources, then (if you still want to keep your relational database) you have to start adding layers. Thankfully today, there are many more options available then in previous years... including caching, map and reduce, and other functionality - but these add-on layers do add complexity and maintenance overhead. In one sense I'd consider these engineered "band-aids" which will most likely solve the scalability and distribution problems with a relational DB today, but longer term? Who knows. I also see these popular layers today - all of which are basically trying to emulate functionality already available in object DBs, giving developers a "virtual object DB" layer that they can use with their object languages to do things faster and more efficiently, and get past the growth and performance obstacles. So I guess my overall opinion is, relational DBs became the defacto DB probably mostly due to how (relatively) easy it was to query a database, and get results back to the one client/app using it. As volumes have grown though, and application complexity is exponentially greater today, I think more developers will decide to bite the bullet, learn the syntax for object DBs (which is actually about as standardized today as relational DBs), and just skip all the middleware and layers that only emulate functionality that one could get natively in an OODBMS. I've seen OODBs that simply get installed on any number of servers, and automatically distributing data as needed, and giving the developer a single view of any size federation of databases... Seems to me the best solution as systems become more distributed, to get a DB that can has native distributed architecture. Anyway, just a thought.

Defining the database schema in the application or in the database?

I know that the title might sound a little contradictory, but what I'm asking is with regards to ORM frameworks (SQLAlchemy in this case, but I suppose this would apply to any of them) that allow you to define your schema within your application.
Is it better to change the database schema directly and then update the column types in your program manually, or does it make more sense to define the tables in your application and then use the ORM framework's table generation functions to make the schema and then build the tables on the database side for you?
Bear in mind that applications and databases tend to live in a M:M relationship in any but the most trivial cases. If your application is at all likely to have interfaces to other systems, reports, data extracts or loads, or data migrated onto or off it from another system then the database has more than one stakeholder.
Be nice to the other stakeholders in your application. Take the time and get the schema right and put some thought into data quality in the design of your application. Keep an eye on anyone else using the application and make sure you don't break bits of the schema that they depend on without telling them. This means that the database has a life of its own to a greater or lesser extent. The more integration, the more independent the database.
Of course, if nobody else uses or cares about the data, feel free to ignore my advice.
My personal belief is that you should design the database on its own merits. The database is the best place to handle things modeling your Domain data. The database is also the biggest source of slow down in applications and letting your ORM design your database seems like a bad idea to me. :)
Of course, I've only got a couple of big projects behind me. I'm still learning daily. :)
The best way to define your database schema is to start with modeling your application domain (domain driven design anyone?) and seeing what tables take shape based on the domain objects you define.
I think this is the best way because really the database is simply a place to persist information from the application, it should never lead the design. It's not the only place to persist information as well. We have users that want to work from flat files or the database for instance. They could also use XML files. So by starting with your domain objects and then generating tables (or flat file or XML schema or whatever) from there will lead to a much better design in the end.
While this may depend on you using an object-oriented language, using an ORM tool like Hibernate/NHibernate, SubSonic, etc. can really make this transition easy for you up to, and including generating the database creation scripts.
In reference to performance, performance should be one of the last things you look at in an application, it should never drive the design. After you get a good schema up and running based on your domain you can always make tweaks to improve its performance.
Alot depends on your skill level with the specific database product that you're going to use. Think of it as the difference between a "manual" and "automatic" transmission car. ORMs provide you with that "automatic" transmission, just start designing your classes, and let the ORM worry about getting it stored into the database somehow.
Sounds good. The problem with most ORMs is that in their quest to be PI "persistence ignorant", they often don't take advantage of specific database features that can provide elegant solutions for a given task. Notice, I didn't say ALL ORMs, just most.
My take is to design the conceptual data model first yourself. Then you can go in either direction, up towards the application space, or down towards the physical database. But remember, only YOU know if it's more advantageous to use a view instead of a table, should you normalize or de-normalize a table, what non-clustered index(es) make sense with this table, is a natural or surrogate key more appropriate for this table, etc... Of course, if you feel that these questions are beyond your grasp, then let the ORM help you out.
One more thing, you really need to seperate the application design from the database design. They are almost never the same. How important is that data? Could another application be designed to use that data? It's a lot easier to refactor an application than it is to refactor a database with a billion rows of data spread across thousands of tables.
Well, if you can get away with it, doing it in the application is probably the best way. Since it's a perfect example of the DRY principle.
Having said that however, getting away with it is always going to be hard to pull off since you're practically choosing to give up most database specific optimizations. (more so, with querying, but it still applies to schemas (indexes, etc)).
You'll probably end up changing the schema by hand anyway, and then you'll be stuck with a brittle database schema that's going to be the source of your worst nightmares :)
My 2 Cents
Design each based on their own requirements as much as possible. Trying to keep them in too rigid sync is a good illustration of increased coupling/decreased cohesion.
Come to think of it, ORMs can easily be used to spread coupling (even though it can be avoided to some degree).

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